SAN ANTONIO, TX (October 12, 2009) Customers of VP Racing Fuels will enjoy a whole new user experience when they visit its newly redesigned website at vpracingfuels.com, according to Steve Scheidker, VP’s Executive Director-Marketing & Communications. “In addition to fuels that make more horsepower and torque with reliable consistency, VP has a true competitive advantage with a product portfolio of nearly 70 fuel blends and our ability to custom formulate fuels for virtually any niche racing application,” said Scheidker. “But many customers have told us it can be confusing to determine their best fuel option with so many available.  In response to this concern, we reconfigured our website to make it easy for customers to zero in on the most appropriate VP fuel to meet their needs.’

‘Because the new site is segmented by racing application—circle track, drag racing, motocross or karting, for example—a visitor need only click on his/her application to find a list of fuels relevant to them,’ Scheidker continued. ‘No longer will a motocross rider have to search through drag racing fuels to find what they’re looking for, or vice versa.  The relevant documentation frequently required by racers and engine builders such as fuel specs, MSDS forms, Tech Bulletins, etc. will be easy to find as well.’

The new website also makes it easy for customers to tap into the expertise available on VP’s Tech Support staff.  By filling out and submitting a Tech Question Form online, a customer can typically expect a response via email the same day or at least within 24 hours.  There is also a ‘Frequently Asked Questions’ section where answers to many standard questions can be conveniently reviewed.  And as always, VP’s regional distribution centers and technical staff are available to personally consult with customers by phone.  A map on the new site directs visitors to the most appropriate VP regional distribution center based on the visitor’s location.

As always, VP’s nonfuel products will be available online as well, including its performance chemicals, specialty lubricants and fuel handling accessories.  ‘Customers also will be able to place online orders for our popular 5-gallon Motorsport Containers or cool VP apparel, like our ‘Mad Scientist’ T-shirts or VP hats, as well as VP banners, pennants, decals and much more,’ Scheidker said.

‘As in the past, we’ll post breaking news on the site regarding new products, race results and industry news,’ Scheidker added. ‘Over time we anticipate adding application- or fuel-specific Tech Tips, Test Results, Testimonials, etc. with printed reports, photos and/or videos to clearly illustrate the performance of VP’s fuels relative to different applications or to our competitors.  Customers also will find a list of race series in which VP is involved as a sponsor or posts contingency awards.’

‘We encourage our customers to visit our new site, check out the new features and let us know what they think,’ concluded Scheidker.  ‘The new design is a quantum leap forward, but we’ll always be open to improvements.’

VP has manufactured the best fuels in motorsports since 1975 and currently fuels not only many series in North America, but racers throughout Europe, the Middle East, Asia, Africa, Australia and South America. VP is the Official Racing Fuel of National Hot Road Association (NHRA) Championship Drag Racing, American Drag Racing League (ADRL), American LeMans, Atlantic Championship, Formula BMW, International Hot Road Association (IHRA), Star Mazda, Super DIRTcar Series, TRAXXAS TORC, UMP DIRTcar, World of Outlaws Dirt Late Models and World of Outlaws Sprint Cars, among many others.

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