JT Racing USA is pleased to announce it has officially launched its dealer direct program in the United States to serve its existing loyal customer base and expand its dealer network within.  This program was designed to allow dealers in the United States to have more access to the brand from coast to coast with a competitive multi-level purchasing structure for dealers of all sizes.


JT will retain and service all existing stocking dealers, providing a seamless transition to those already carrying JT products.  For new dealer inquiries, all information detailing this new program is available upon request.  Daniel Sandstedt, Chief Executive Officer of JT Racing states: “In an effort to adapt to the current landscape of the motorcycle industry and some of the internal changes that have been made to our distribution model, we felt this was the most effective way to continue carrying out our ultimate goal of having a strong and consistent presence in dealerships nationwide.  As we continue to execute this program, we feel the dealers will benefit greatly by having direct access to our brand and to our company as we prepare to launch our next generation of products with the all new 2013 race wear collection, something the world has not yet seen from JT.”


JT Racing VP of Sales Darryl Atkins commented, “ We have changed our business model here in the U.S. to benefit both dealers and consumers.  JT will now be available nationwide and offering dealers super competitive programs. In the past, JT was best known asan innovative race wear brand, always bringing the industry to a higher level.  We are very excited to continue that reputation in the marketplace by bringing out four race wear collections at different price point categories.  In 2013, we will also be releasing two Enduro collections, newly designed ALS02 Helmets, luggage, casual and BMX lines. By having a large range of new modern innovative 2013 product lines, we understand the need to have accessible dealer programs.  We will also be offering all stocking dealers exclusive access to our limited archive releases, beginning now with the reintroduction of the iconic Limited Edition Dalmatian collection to be launched later this year.”


For more information about JT Racing USA please visit www.jtracingusa.com of contact us at [email protected] or 888 RIDE JTR.


ABOUT JT RACING USA – Launched by John and Rita Gregory in the late 1960’s, JT Racing ruled the motocross world for decades. It was the gear of choice for racing legends like Smith, Hannah, Johnson, Lechien, Bayle, and Bailey. JT Racing returns to the sport it helped build with an innovative 2012 line of motocross gear: pants, gloves, jersey and a trick new helmet not only reminiscent of the ground-breaking ALS-2 of the early 1980’s, but one that will make you rethink helmet technology. With many past champions – Glover, LaPorte, Sun, Gibson, Smith, Lechien, and Hansen – developing, testing and promoting the new line of gear, JT Racing is poised to unleash the style and innovation that will once again become the gold standard in motocross. JT Racing USA – History. Innovation. And heart.


 JT Racing USA is a registered trademark of JT Sports LLC used herein under license.

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