YAMAHA SIGNS ON TO THE DEW ACTION SPORTS TOUR
NEW YORK ? May 30, 2006 ? The Dew Action Sports Tour, the first-ever, season-long professional multi-sport tour in action sports, has added Yamaha to its roster of official suppliers.
As an official supplier of the Dew Action Sports Tour, Yamaha receives Tour-wide motorcycle category exclusivity and fully integrated marketing benefits, including television ads, print promotion, event signage and branding, online assets, grassroots marketing elements, hospitality, and inclusion in the Tour?s multi-million dollar marketing campaign. Yamaha will also run an interactive ‘Learn to Ride’ course on-site at the Dew Action Sports Tour?s Festival Village, teaching kids how to ride electric start TT-R 50 and 90 dirt bikes.
“Yamaha is a leader in the motorcycle industry and has been involved in action sports since their inception,” said Wade Martin, general manager of the Dew Action Sports Tour. “We are thrilled to have Yamaha onboard for the 2006 season and beyond as we continue to grow and develop the Dew Action Sports Tour brand.”
“Our involvement in the Dew Tour is a natural for us given our broad product line up and it?s overall appeal to the action sports community, ” said Bob Starr, Corporate Communications Manager, “and providing our young future customers the opportunity to learn to ride onsite is just icing on the cake.”
The Dew Action Sports Tour schedule, events and locations are as follows:
DATE EVENT LOCATION
June 22-25 Panasonic Open Louisville, Ky. – Kentucky Expo Center
July 13-16 Right Guard Open Denver, Co. – Pepsi Center
Aug. 17-20 Vans? Invitational Portland, Ore. – Rose Quarter
Sept. 7-10 Toyota Challenge San Jose, Calif. – HP Pavilion
Oct. 12-15 PlayStation? Pro Orlando, Fla. – TD Waterhouse Centre