Thor Announces Arrival of 2011 Limited Edition Gear

With the 2011 season just underway, Thor is proud to announce the arrival of two limited edition releases to begin the year.  Monster Energy Kawasaki riders Ryan Villopoto and Jake Weimer unveiled both sets of gear last weekend in Anaheim during the opening round of the 2011 Monster Energy AMA Supercross season.

The first release was produced in collaboration with premier modern lifestyle brand, Volcom.  Built as a brand dedicated to connecting to its core consumers, the partnership between Thor and Volcom was a natural fit.  The end result of that partnership was revealed Saturday night in Anaheim when Ryan Villopoto formally introduced the Thor & Volcom – Flux gear to a sold out Anaheim stadium during the Supercross season opener.  Not only did Villopoto debut one of the latest releases, he also captured the win in very convincing fashion. 

Courtesy of Frank Hoppen

Now Thor, Volcom, and Ryan Villopoto fans can now purchase the same one of a kind gear by visiting their local Parts Unlimited dealership.

A second release on display from the pit area in Anaheim was the all-new Transmit gear.  Despite being sidelined with a broken arm, Jake Weimer was up to the task when asked to showcase the second limited edition release of the weekend. 

The Transmit gear is the latest addition to the Core lineup, and just like the Volcom gear is available today at your local Parts Unlimited dealership.

To see the gear online or find your local Parts Unlimited dealership, log on to thormx.com.

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About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.