SUPERCROSS ENJOYS GREATEST SEASON EVER–MARCH 11

SUPERCROSS ENJOYS GREATEST SEASON EVER–MARCH 11


Press Release

AURORA, Ill. (March 7, 2002) – Halfway through the 2002 season of EA SPORTS Supercross Presented by Speed Stick, attendance numbers are at an all-time high of 434,613 fans visiting the first eight rounds, with four of them being sell-outs. The season average of 54,326 is up 10% from last year, when the season averaged 49,455. Moreover, in the last 15 years, the average attendance has increased 35%. The combination of the 2002 season?s popularity and competitiveness has elevated EA SPORTS Supercross second to only NASCAR in motor sports popularity in the U.S..

Starting in Anaheim, Calif., at Edison International Field with three sold-out races, each attracting 45,050 fans, the season was on the right track. San Diego?s Qualcomm Stadium saw 68,415 fans, the largest in the stadium?s history and largest supercross crowd since 1987. It was another successful run at Phoenix?s Bank One Ball Park, as the capacity crowd of 49,123 fans watched Ricky Carmichael earn back to back wins at the ?BOB? in consecutive years.

The tour then ventured east, playing at the RCA Dome in Indianapolis where a sold-out crowd of 57,803 fans witnessed one of the greatest races in years, as Yamaha?s David Vuillemin passed Carmichael on the last lap, marking his third victory of the season. Round 7 at Minneapolis? Hubert H. Humphrey Metrodome swelled with 54,651 fans. In Atlanta?s Georgia Dome 69,471 fans packed the house for the second largest attended supercross race in history.

“There are many reasons the growth of supercross continues to explode: The tremendous parity and competition on the race track, the spectacle of the event, increased television visibility, mainstream sponsor support, loyal fans and great athletes,” said Ken Hudgens, vice president of marketing, Clear Channel Entertainment – Motor Sports. “When you look at where supercross was in 1996 and where it is now – every one of those areas are better.”

 

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