SCOT HARDEN- NEW BUSINESS DIRECTOR FOR BEST IN THE DESERT

 

BEST IN THE DESERT NAMES SCOT HARDEN BUSINESS DEVELOPMENT/MARKETING DIRECTOR

LAS VEGAS, NV (OCT. 30th, 2017)
Best in the Desert, the largest off-road race series in North America, today announced that Scot Harden has joined the organization as Business Development/Marketing Director.  Scot is an AMA Hall of Fame off-road desert racer, industry marketing executive and owner of Harden Offroad a power sports consulting business. The move is in response to the huge growth in entries and sponsor engagement Best in the Desert has experienced over the past three years and the desire to grow the Best in the Desert brand across a variety of marketing and racing related platforms. “We are very fortunate as an organization to have so many highly regarded sponsors supporting our series. It’s a testament to the shared vision my father, Casey Folks created from the start for Best in the Desert and the companies who have partnered with us,” commented Daryl Folks co-owner of Best in the Desert. “We are now looking to 2018 and beyond for ways to grow the sport and the series even further. We want to make sure our existing partners are getting the maximum benefit from their current investment with us while we strategically develop the business in other areas. Scot’s background and knowledge along with his relationships within the industry and close personal connection to Best in the Desert make him perfectly suited to help us complete the mission my father started.”

FOR MARKETING/SPONSORSHIP OPPORTUNITIES: For more information Scot Harden can be reached at scot.harden@harden-offroad.com or by calling 951-491-1819. Interested parties can also contact Best in the Desert directly at [email protected]or by calling 702-457-5775.

Comments are closed.

edit