Pirelli Partners with New Motorcycle Superstore Suzuki Team for 2016
Team Will Represent Brand’s First Foray into Regional 250SX Class Competition
Rome, Ga. (USA) January 8, 2016 – With the start of the 2016 Monster Energy Supercross season on the horizon, Pirelli announced today a partnership with the newly formed Motorcycle Superstore Suzuki (MCSS) team. The partnership marks the brand’s first foray into the ultra-competitive 250SX Class.
Making his return to the 250SX Class for the first time since 2009 and spearheading the effort is California native Jimmy Albertson, who will contest the East Region alongside rookie Josh Osby. Out West, veteran Kyle Cunningham will team up with rookie Mark Worth, with both riders kicking off the season Saturday night in Anaheim.
“When talking with Jimmy and the race team about a tire brand to partner with, Pirelli was of strong interest after seeing the increases they have made in developing their motocross tires,” said Mark Rodgers, Director of Brand Marketing for Motorcycle Superstore. “We look forward to sharing with our customers how the race team developments transfer back into the tires we offer through the website for everyday riders.”
With the MCSS team racing the Suzuki RMZ250F for the 2016 season, Pirelli has the unique opportunity to further refine its technical expertise for Suzuki models with the valuable feedback from all four team riders. Pirelli also supports Joe Gibbs Racing’s Autotrader/Monster Energy/Yamaha effort and the BTO Sports/WPS/KTM team in the 450SX Class, receiving critical input on performance from each rider.
“We’re looking forward to taking the next step in product development and technical knowledge with the help of these talented 250SX Class racers,” said Josh Whitmire, National Account Manager USA/Canada, Off Road Race Manager for Pirelli. “The partnership with Motorcycle Superstore and Suzuki makes great sense for all involved as we focus on supporting the sport and the motorcycle industry in general.”
Throughout the season fans can enter to win an exclusive VIP experience with the MCSS team when purchasing Pirelli MX tires and entering at Motorcycle-Superstore.com.
2016 racing action from Angel Stadium kicks off this Saturday, January 9, 2016 at 6:30 p.m. PT and can be viewed on FOX SPORTS 1. Check local listings for channel information.
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