press release

FMF Racing has announced today that No Fear will be the exclusive FMF Racing casual line licensee beginning with the imminent 2003 sales season. FMF has been an industry leader in the world of motocross for over 25 years, so it was crucial that the partner with a company that shares the same roots. No Fear founders Mark and Brian Simo have been in the motocross business for 25 years themselves, and offer a solid history of success and understanding of the motocross apparel market.

‘FMF has had been very pleased with it’s Fall 2000 decision to license out the manufacturing, distribution and marketing of its casual line’ said FMF1s owner and President Don Emler. ‘Beginning with the 2003 sales season, the FMF licensee will be No Fear, who unquestionably has the marketing horsepower, design savvy and logistical experience to take the FMF casual line to the next level.’

FMF’s casual line features imprinted apparel including hats, t-shirts, sweatshirts & decals, and will grow to include cut & sew products such as shirts, jackets and gear bags. The entire line will feature the FMF Racing logo and will be made from highest quality fabrics and materials that have become synonymous with the No Fear name.

The 2003 FMF casual line will be released in October 2002 and will be available through all of FMF Racing’s distributors and dealers via FMF Racing and No Fear directly.

FMF background: FMF has been making power since 1973. In that time FMF has grown from a one-man operation focusing on the California MX scene to a 150+ man international effort with representation in every market. FMF’s icon has grown to be one of the most recognizable logos in motorcycling making the association with No Fear a logical evolution of the FMF casual line.

No Fear background: No Fear was founded in 1990, and has exploded from an entrepreneurial start-up to a multi-million dollar, multi-national business bringing freestyle action sports like motocross into more than 75 world markets. The latest era of the No Fear brand is the expansion into a line of company stores. There will be more than 20 open for business by the end of 2002, with more to come in the years ahead.


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