Bel-Ray Announces Partnership

with Husqvarna Motorcycles

Industry Leader Bel-Ray to provide first fill and racing support 

for global Husqvarna operations

FARMINGDALE, N.J. (October 29, 2013) •li> World-renowned global lubricants company Bel-Ray Company, Inc. is excited to announce an agreement with Husqvarna Motorcycles GmbH that will make Bel-Ray products lubricant of choice for all new Husqvarna machines. In addition, Bel-Ray will become the presenting sponsor of the Husqvarna’s global factory-supported racing efforts. 

Husqvarna has endorsed Bel-Ray’s technology-proficient lubricants for all current and future Husqvarna models, including the recently announced 2014 model range. Husqvarna customers around the world can be confident knowing that the machines they are riding are not only the most technologically advanced, but that they possess the latest in lubrication technology to keep them performing at their maximum efficiency.  

Bel-Ray’s complete line of powersports lubricants will be used as the first fill and OEM recommendation on each Husqvarna motorcycle. These products include Bel-Ray’s Works Thumper Racing Synthetic Ester 4T Engine Oil, Blue Tac Chain Lube and Moto Chill Racing Coolant, each of which offers exceptional performance and extended reliability. 

A variety of products from Bel-Ray’s extensive line of specialty powersports lubricants will also be used in the production of new Husqvarnas and recommended for all lubrication points on the machines and for further service and maintenance at the worldwide Husqvarna dealer network. Husqvarna factory racing groups, including the Bel-Ray Factory Husqvarna Racing Team and Husqvarna racing subsidiaries, will immediately begin using Bel-Ray products in their racing efforts and  begin seeing the improved performance Bel-Ray lubricants provides. 

For nearly 70 years, Bel-Ray products have proven their value by setting the highest standards of quality and performance. As a leader in lubrication technology, Bel-Ray products have been engineered to protect while delivering performance for applications in aerospace, automotive, energy, food, marine, military, mining, motorcycle, OEM, powersports, steel and textile and other industries served by the Powersports, Marine, Industrial and Mining Divisions.

Proven performance and protection are the hallmark of Bel-Ray specialty lubricants.  Powersports enthusiasts worldwide can take advantage of these products distributed to thousands of dealers via Bel-Ray’s vast distribution network with partners in 71 countries. 

Bel-Ray will work closely with Husqvarna subsidiaries in their national and regional racing programs. Bel-Ray’s racing efforts date back to the origins of the powersports line with Kurt Kiefer, the son of company founder Bill Kiefer, traveling the world and supporting national and world championship racers at a time when few lubricant companies supported the pioneers of the sport. With this strong racing heritage, Bel-Ray has continued assisting riders, helping them achieve their racing goals. 

‘Bel-Ray is proud to be a part of the re-vitalization of the Husqvarna name and brand,’ said Bel-Ray Chief Executive Officer Jennifer Liquori. ‘Much like Bel-Ray, Husqvarna has a rich history as one of the legacy companies in motorcycling.  The synergy created by the Bel-Ray-Husqvarna partnership is founded on a common desire to provide great machines made to run better and longer by using a premium product.  We look forward to great things!’ 

Stefan Pierer, KTM AG CEO said he very much welcomed the sponsorship partnership with Bel-Ray. ‘Both of our companies enjoy a high international profile and we need a strong partner for both production and racing support. Husqvarna and Bel-Ray are high-tech companies with a passion for racing and a strong heritage in top competition. Our shared passion and obvious synergies make this a very natural cooperation. We at Husqvarna very much look forward to big achievements together with Bel-Ray.’

For more information on Bel-Ray products for the mining, industrial and powersports industries, please visit or call (732) 938-2421.

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