AMP’D MOBILE SX SERIES ENJOYS RECORD RATINGS

AMP’D MOBILE SX SERIES ENJOYS RECORD RATINGS


AURORA, Ill. (February 8, 2006) – After completing its seventh race of the 2005-2006 season at Anaheim, California’s Angel Stadium, Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series has been watched by more fans this season than ever before in the sport’s history, garnering impressive consistent television ratings on both CBS Sports and SPEED.

Amp’d Mobile Supercross has put together back to back weekend ratings of 1.5 and 1.3 on CBS Sports for the Anaheim 2 and San Francisco telecasts. Combining the very consistent and strong numbers on the CBS Sports network television package, along with the strong numbers with the cable package on SPEED, supercross television viewership is at an all time high. To date, SPEED has put together an impressive .47 GAA (gross average audience) per event for households, compared to .36 GAA per event for households on ESPN2 last season.

‘It’s compelling television. The ratings are comparable to regular season NCAA basketball, the Winter X Games, PBR, and other sport properties on network television. It’s a great next step in the evolution of supercross to mainstream America. We have been fortunate to have some epic Ricky Carmichael and James Stewart battles that have made for exciting television,’ said Ken Hudgens, vice president of marketing, Amp’d Mobile Supercross. ‘The CBS numbers, coupled with the impressive SPEED numbers mean more people are watching supercross on television at this point in the season than ever before in the history of the sport. While that’s good, we believe it’s just the start.’

‘We are pleased to see supercross off to such a great start with its debut on CBS Sports,’ said Rob Correa, senior vice president, programming, CBS Sports. ‘The races have been exciting and we look forward to a strong finish to our first supercross season.’

‘SPEED certainly expected a strong ratings performance from this popular sports property,’ said Hunter Nickell, SPEED executive vice president & general manager. ‘It’s loaded with some of today’s most well-known racing talent, Amp’d Mobile Supercross is one helluva show and SPEED delivers the best motor sports coverage on television. That’s a combination that can’t be beat.’

In fact, SPEED’s supercross ratings to date already are equal or better than cable ratings for the series last season on ESPN2, with a very similar number of households carrying both cable networks.

‘When a fan is looking for the most action and the most insight in the world of racing, he or she turns to SPEED without hesitation,’ Nickell added. ‘When it comes to actual audience sizes for motorsports events on television, SPEED’s numbers are often equal to or greater than audiences on larger networks. We’ve seen that with the NASCAR Craftsman Truck Series and now we are seeing the beginnings of that with Amp’d Mobile Supercross.’

The remaining CBS Sports and SPEED television schedule of Amp’d Mobile Supercross:

Event Date        City              Class                   Network
Airdate                            Air time

Feb 4, 2006       Anaheim          SX Lites                  SPEED
Feb 12, 2006                      6pm EST

Feb 11, 2006     San Diego        Supercross               CBS
Feb 12, 2006                      12pm EST

Feb 11, 2006     San Diego        SX Lites                  SPEED
Feb 18, 2006                      6pm EST

Feb 18, 2006     St Louis          Supercross               CBS
Feb 19, 2006                         12:30pm EST

Feb 18, 2006     St Louis          SX Lites                  SPEED
Feb 25, 2006                         6pm EST

Feb 25, 2006     Atlanta             Supercross              SPEED
Feb 26, 2006                          6pm EST

Feb 25, 2006     Atlanta            SX Lites                 SPEED
March 4, 2006                        6pm EST

March 4, 2006   Indianapolis       Supercross               SPEED
March 5, 2006                      6pm EST

March 4, 2006   Indianapolis       SX Lites                 SPEED
March 12, 2006                     6pm EST

March 10, 2006 Daytona            Both Classes             SPEED
March 10, 2006                     9:30pm EST

March 18, 2006 Orlando            Supercross              SPEED
March 19, 2006                     6pm EST

March 18, 2006 Orlando            SX Lites               SPEED
March 25, 2006                     6pm EST

March 25, 2006 Detroit            Supercross              SPEED
March 26, 2006                     6pm EST

March 25, 2006 Detroit            SX Lites               SPEED
April 2, 2006                      5pm EST

April 1, 2006      Houston        Supercross              SPEED
April 2, 2006                      6pm EST

April 1, 2006      Houston        SX Lites               SPEED
April 9, 2006                      6pm EST

April 22, 2006    Irving           Supercross              SPEED
April 23, 2006                      6pm EST

April 22, 2006    Irving           SX Lites               SPEED
April 29, 2006                      6pm EST

April 29, 2006    Seattle          Supercross               CBS
April 30, 2006                    12:30pm EST

April 29, 2006    Seattle           SX Lites               SPEED
May 6, 2006                        8pm EST

May 6, 2006      Las Vegas        Supercross              SPEED
May 7, 2006                        6pm EST

May 6, 2006      Las Vegas        SX Lites               SPEED
May 13, 2006                      8pm EST

                        

Supercross LIVE!, the only place on the planet to catch Amp’d Mobile Supercross live at home, is available for fans at every race, starting at 7:00 p.m. local time at supercross.cc.com. Listen as Supercross LIVE! hosts Jim Holley and Jason Weigandt capture the live race call, a pre-race show, a post-race show, post-race press conference, on-air industry guests and celebrities, in-depth interviews, promotions, call-ins and more. In 2004-2005, more than a three-quarters-of-million listeners logged on to Supercross LIVE!

 

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