PASO ROBLES, Calif. (September 10, 2009) – Fresh off a win in the Baja 500 and FIM World Enduro podium finishes, Beta is taking things to the next level for 2010 with engines designed and built in-house, bolted into an all-new chassis.

More technical details and other information about the revamped 2010 Beta RR model lineup will be released in the coming weeks when American Beta launches a major update of its website, AmericanBeta.com. These next-generation Betas are scheduled to hit showroom floors in December.

Founded in 1904, Beta is one of the world’s oldest family-run motorcycle businesses. Based near Florence, Italy, the company holds seven FIM World Trials championships and six Indoor World Trials titles in international competition. It employs 111 people and produces 17,000 vehicles annually. Beta’s 40-model domestic lineup covers the motorcycling universe with everything from 50cc trials bikes and scooters to 525cc Supermoto racers.

In the United States, American Beta is the exclusive U.S. distributor of Beta’s off-road bikes and dual-sport motorcycles. For more information, log on to AmericanBeta.com.


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