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FANT FILES : SHIFT RACING 3LUE LAUNCH

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January 5, 2017
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With the industry a buzz that FOX Racing had something big in the works Fantman headed down to the OC to check it out! SHIFT Racing announced the global release of their all new 3LUE Label jersey and pant, to be debuted on January 7th at Anaheim Stadium by Multi-time 450 OD Champion, 250 SX Champion, and MX2 World Champion Ken Roczen.

3lue_instagram_4The collaboration working with SHIFT to launch the new 3LUE Label has been truly exciting,” says Roczen. “There’s a really great cultural element to the brand that we’ve merged into a super-high performance jersey and pant that are truly next level products.”

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The all new 3LUE Label radically pushes the boundaries of performance and comfort while emerging as the world’s most advanced racewear. Four years of development and testing have culminated in unmatched benefits across weight, fit, durability and moisture management.

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The 3LUE Label is being produced in extremely limited quantities (300 kits globally) and will be exclusively available at qualifying SHIFT retailers.

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There was lots of vintage gear from FOX on display. Who remembers these bad boys ?

img_7516Why yes that is a Roczens Honda CRF450R hanging from the ceiling. FOX is always all about the presentation.

img_7511Old Skool is so cool . FOX was definitely cool back in the day.

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